Let me tell you a stupid story about peanut butter.
(Trust me, this is going somewhere good.)
When demand for peanut butter spikes, something interesting happens...
The demand for jelly goes up too.
And bread.
This is what we call a "second-order effect."
But here's where most people screw up...
They see increased demand for peanut butter and think:
"Holy cow, I need to start a peanut butter company RIGHT NOW!"
And you know what happens?
Everyone and their mother starts flooding into the peanut butter space.
Supply increases.
Margins get destroyed.
And that "amazing opportunity" turns into a bloodbath.
But the SMART money?
They're not looking at the peanut butter.
They're looking at what ELSE increases in demand... without a corresponding spike in supply.
This is the secret behind some of the biggest launches in history.
I'll prove it...
In the crypto space, I waited YEARS while watching others rush in.
Did some of them make money? Sure.
Did most of them fail miserably? Absolutely.
But I waited... and waited... until I found an advantage that others missed.
Result? A $57 million launch that set records.
Same thing in the Amazon FBA space.
I didn't just jump in because it was "hot."
I waited for the perfect moment... then set another record for the biggest promotion in that space.
(A record that still stands today, by the way.)
Now... let's talk about AI.
Because this might be the biggest second-order opportunity I've ever seen.
Everyone's focused on the obvious:
"AI can write content!"
"AI can create images!"
"AI can do this and that!"
And they're all rushing to build AI tools...
Or become "AI experts"...
Or launch their "AI agency."
But they're missing the bigger picture.
They're staring at the peanut butter... while ignoring the jelly.
Here's what's REALLY about to happen:
As AI gets better at writing and content creation...
The demand for certain human skills is about to EXPLODE.
And the supply?
Nowhere close to keeping up.
Let me break it down:
Public Speaking
When everyone can create good written content...
The ability to present live, in front of an audience?
That becomes 10X more valuable.
Think about it:
AI can write a killer speech in 30 seconds...
But it can't deliver that speech with charisma and authority.
In front of a live audience.
To make a real, human connection.
Strategy
AI is incredible at tactical execution.
It can do the "80% of work that creates 20% of results" in minutes.
But you know what it CAN'T do?
Figure out which 20% actually matters.
That's why strategic thinking is about to become more valuable than ever.
Management & Leadership
If creative output becomes easier...
Then the ability to MANAGE that creativity becomes the bottleneck.
We're about to see an explosion of content and ideas...
But a massive shortage of people who can direct that creativity toward actual business results.
Here's where it gets really interesting...
These second-order opportunities don't just exist...
They compound.
Example:
I can now write speech scripts in 1 minute that used to take an hour.
What do I do with those other 59 minutes?
I practice delivery.
I work on stage presence.
I develop the skills AI CAN'T replicate.
At least yet.
So not only do these human skills become more valuable...
AI actually helps you develop them FASTER.
While everyone else is fighting over who can best imitate ChatGPT...
The real winners will be focused on becoming irreplaceably human.
This is why I'm spending more time than ever on:
Public speaking
Face-to-face interactions
Personality development
Charisma
Strategic thinking
Leadership
Because these are the edges AI doesn't offer.
In fact, AI makes them MORE valuable.
So ask yourself:
"What becomes more valuable BECAUSE of these changes?"
"What will people need MORE of... that won't be easy to supply?"
"Where are the second-order effects that others are missing?"
That's where the real money is.
That's where the massive opportunities exist.
And that's where you should be positioning yourself... starting today.
Because while everyone else fights over the peanut butter...
The smart money will be quietly cornering the market on jelly.
-Jason
P.S. I have access to the best AI tools right now. I’ll share a resource with you soon. Because even with AI - it’s not just what you know…
WHO you know is more important.
You know me.
And I have the best.
I’m just finishing it up and will launch soon.
I’ll let you know when it’s live.
Thanks again, Jason. I’m completely on board with your vision. Beyond building niche AI/no-code info-products, I see an even bigger opportunity: helping the wave of professionals who will be displaced as AI sweeps through knowledge-based fields—accounting, law, teaching, and so on—retrain for AI-resilient arenas like e-commerce (my playground since 2008).
The productivity boost from smart prompting is mind-blowing: a single prompt can outline an entire viral short—hook, pattern interrupt, CTA—so we can churn out content at scale and still have time for the most human parts of the job: storytelling, emotional connection, and creative nuance.
AI really is an exoskeleton for the brain, and used well it lets ordinary people achieve extraordinary things. I’m 10 000 % with you and deeply grateful for the value you keep sharing so generously. I read every word—thank you, Jason!
💯