On Risking Foolishness for Success
Sometimes the dumbest decisions make the best stories.
Like that time I almost died in a crack motel in Palisades, Colorado...
Because I was too stubborn to admit I was burning myself out.
Picture this:
I'm in my late 20s. Running a marketing business.
And for some reason... my brilliant ass decides driving from Iowa to Vegas would be a RELAXING way to prep for an upcoming event.
(Narrator: It was NOT relaxing.)
I had this slick little sports car at the time.
The kind of car that screams "I make questionable financial decisions..."
But DAMN did it look good.
So there I am... cruising through the middle of nowhere...
When my chest starts feeling like someone's trying to cave it in with a sledgehammer.
Normal people would probably go to a hospital.
But apparently, I was committed to winning a Darwin Award that day.
So instead...
I pull into this sketchy little motel that looks like the kind of place where people go to make... uhh...
"Questionable life choices."
My plan?
Just sleep it off.
Because that's what WINNERS do, right?
Wrong.
My business partner basically threatened to call my mom if I didn't dial 911.
(Thank god for people who care enough to tell you you're being an idiot.)
So picture this scene:
The ENTIRE crack motel comes out to watch...
As paramedics strap the dude in the fancy sports car onto a gurney...
While I'm trying to explain that I'm NOT having an overdose.
I'm just a marketer who doesn't understand the concept of "work-life balance."
They rush me to Grand Junction...
Run all these tests...
And guess what it was?
Acid reflux.
Really bad acid reflux.
Mixed with exhaustion.
Mixed with dehydration.
Mixed with being a dumbass.
But here's where it gets REALLY stupid...
Because apparently, near-death experiences make for great marketing ideas...
We decided to run an “Ambulance Sale”.
Like a two-for-one deal for our products.
It bombed. Hard.
(Shocking, I know.)
But you know what?
I learned something from all this.
Actually, a few things:
When your chest hurts, go to a doctor. Not a crack motel.
Just because something SOUNDS like a good story... doesn't mean it's good marketing.
Burnout is real. And it will humble your ass QUICK.
And most importantly...
Sometimes the dumbest mistakes end up being your best teachers.
I was young. Stupid. And thought I was invincible.
But those experiences... as embarrassing as they were...
Helped shape my decision-making process for the better.
And no one remember the ambulance sale.
Instead, the remember the legendary marketing I’ve pulled off…
The records I’ve set…
The people I’ve helped…
Which wouldn’t be possible if I wasn’t willing to risk being the FOOL.
Repeatedly.
And if you're out there grinding yourself into dust...
Maybe take this as your sign to slow down a bit.
Because trust me...
The gurney ride ain't worth it.
-Jason
P.S. I found the email we sent to promo the ambulance sale.
Prepare for CRINGE:
Hi {!firstname},
Yes, I was in the hospital for what we thought could be a heart attack.
FORTUNATELY it wasn't...
...so today we are celebrating.
And I pulled out some of my best products covering almost all aspects of Internet Marketing and bundled them all together for one ridiculously low price...to celebrate my health.
The situation was scary...and you can read all about it here:
<link to sales page>
On that page you will see how YOU can benefit from this whole story, by picking up over 30 of Jason's best products for one very low price!
Whether you are interested in the insane product bundle or not, go read the story... then take the time to celebrate your own life with your family and loved ones!
Here's to being alive!
-Jason
P.S.: Some of these products have never been sold to the public before...and probably won't be again. The sale ends on October 3rd, so go read about it now.
P.P.S. - I even found the landing page in the Internet Archives. Extra cringe ALERT if you dare: https://web.archive.org/web/20111007054048/http://ambulancesale.com/
Bro, this happened when I was 1 🤧🫱🏻🫲🏼