On Authenticity in Business (6 Insights)

An overlooked edge to earn more and feel better, too!

You can be a lot more YOU than you think.

How are you supposed to have your customers open up to you if you don’t first open up to them?

Put yourself out there and the market is more likely to respond in kind.

What have you been not saying that you know you should?

Break the 4th wall more often.

Don’t focus on just the subject matter, also reveal some of the shenanigans about the industry itself.

The more you can take the customer behind the counter, the less of a divide will exist between you and the customer.

Have you ever asked your audience “Would you let me try my best to sell you something that I think is in your best interest?”

It’s your business. You decide the rules.

Beyond the ethical and legal boundaries, pretty much everything else is fair game.

If you want to only sell to the rich, do it. If you don’t care about how it looks, only that it works - go for it. Just communicate why you’re doing it the way you want to do it.

The world needs more people who have decided to more fully show up in the way they're designed to.

Heck, you’ll get business as a by-product of people just wanting to hang out with someone who is okay with telling the world exactly what they want from it.

Congruence > Technique.

The game of business is won through attrition more than brilliance.

Consistently communicate to your market that you’ll always be in their corner. But showing up day in and out is hard! We make it less hard by showing up in authenticity, so we know how to act without thought or conscious effort.

The marketplace will be impressed at how you - unlike others - keep coming back with the same values and beliefs. Soon, you’ll just channel your communication more than think, plot, plan and design it. The result is better communication with less effort.

Beliefs are transferable.

The strongest beliefs have the most transferability. Those beliefs come from your heart, and are demonstrated by what you say and more importantly - how you show up.

You can make many sales (and millions of dollars) if your belief in someone is greater than their belief in themselves. But…

A belief that isn’t in your heart lacks the firepower to truly move the heart of someone else.

Censorship of the soul is a true tragedy.

Many of us are afraid to write our true feelings down, even in private journals that no one else will read.

One way or another, we’ve learned to censor ourselves, which creates a malignant tendency to want to censor others. We don’t want our audience to be aware of the downsides, so we try to downplay or ignore those downsides.

Better if you bring them out and lay them out on the table, then say - “this is how we’ll deal with it; together.” 

Turn your “Can I?” into a “How Can I?”.