If you do this, riches are guaranteed

And only death will stop them

I never could figure out paid traffic.

I had some wins with it here and there but my heart was never in it. I liked to stay on the conversion side.

I don’t want to generate the leads - I want to sell them and then deliver the best damn experience possible.

In the early days of the internet this worked well. You couldn’t even post business content for free on YouTube - they’d ban you. Facebook wasn’t a place you could advertise on reliably.

Neither were big enough to get organic, social media traffic at scale.

You built your audiences mostly through SEO or guerrilla style marketing on forums, online classified ads or even with direct mail.

Then, however you got your list, you would promote products as an affiliate and get a cut of any sale you referred.

Since I was a beast at conversion, many affiliates like to promote my stuff because I could make them more money than if they promoted someone else.

Eventually platforms like YouTube and Facebook caught up - and you could reach audiences fast and reliably if you knew what you were doing. You could do it with organic content or you could pay for it.

It scaled better but it required a lot of work and was quite expensive if you did it wrong.

A lot of yesterday’s powerhouse affiliates saw the potential and switched their time and effort to these platforms.

Now they don’t do much of any affiliate marketing anymore, so if you were reliant on them… uh oh.

The next generation of marketers that came up never even started in the affiliate space. They went straight to ads and/or organic.

I did a call recently with a guy whose company is doing about $100 million…. PER MONTH… and they study my stuff religiously - and the founder was 11 years old when I made my first money online.

Eleven.

He was born in the world of social media.

He isn’t screwing around with the stuff pioneers like me had to take arrows in the back to figure out - he’s tapping into a network that is matured and he is focusing all his brain cells on that… while buying my stuff that I had to invent from scratch and taking the best of it and using it to fuel a billion dollar per year business.

Hell yeah.

Conversion has its perks though.

Because I single-mindedly focused on conversion I’m quite in demand by companies who drive a lot of traffic.

Often I do consulting for these companies at the bargain price of $3500 an hour. Occasionally, I do services for them, too - if they struggle with implementing what I show them on the consult then I can step in and do it for them. Usually these start at high 5 figure deals (at least) and often go into the 6-figures.

Rarer still is consulting that morphs into a partnership. Instead of working for a fee, we do either equity or royalty (or combination) and then I eat what I kill.

Our $57.9 million launch was one such structure - we came in and did the strategy and marketing for that product for points and it crushed.

[Interestingly enough that was ALL affiliate traffic. If you can get a world beater of an offer in place, then you can get all sorts of attention from people to promote who otherwise would never be affiliates. ]

Last November I spoke at Webinarcon. I week before they asked me if I would be interested in selling from the stage. Um, yes.

I smashed it like an Idaho Potato.

Shortly after one of the co-founders, Anik Singal, reached out and wanted to partner on a webinar docuseries for 2025. He’s a media buying legend. I can be the talent, he can run the traffic.

A big win-win.

This may be the year I break into the mainstream.

If it was money or fame, I always took the money.

I made a ton of money in the shadows back when there wasn’t such a thing as a personal brand. I became your favorite marketer’s favorite marketer.

I live a quiet life mostly. Hell, I was a single full-time dad for years until recently. I spent more time running the household than the business.

Now I sort of want both - money and “fame”. The money makes it work but the fame impact is what I’m driven by these days.

So if I can knock this out of the park (we start filming Monday) then maybe this is the year I extend my reach in a major way.

Yet through it all - the changes in the industry, in technology, in my personal life - a constant I stayed true to that always paid off for me… I went in on my unique ability; my zone of genius.

I stayed true to creating, cultivating and maximizing my super power. And it continues to pay off. What drives demand more than anything is the lack of supply. If you have something in supply that is hard to substitute - because you’re so freaking good at it - then whatever clothes the market puts on you can win.

[Ask me about supply - I tried three times to buy a Birkin for my love for Valentine’s day. “Come back next month”. I’m working on an article on this whole experience… it’s fascinating!]

It took me about 5 years to get really good at conversion.

What a bargain. 5 years is nothing.

Barely longer than high school.

You have to stay focused. I don’t know how you do it. You just have to do it. You can be like me - ADHD coming out of my tits so it forces me to only be able to focus on one thing… or you can hire a coach… or you can keep at it like a garden you tend to, feeding the soil and pulling the weeds.

The win you get in a decade from now will not be the one you expect, but it will be behind the door behind the other door behind another door. And it will be better than you could ever imagine.

I write this to you and to me. I go live tomorrow with a new shot at another level. I’m prepping. Notebook in hand, on the beach in Cannes, kids swimming in the cold ocean that would make my teeth chatter.

The winning is mostly in the showing up… consistently.

I made smart moves in my career and some really dumb moves, too. I fought depression, buried loved ones and performed miracles.

But I always showed up. I have the scars and smiles to prove it. And the heart to transfer it to the market.

Find your genius. Build your genius. Stay in your genius. And show up consistently.

-Jason

P.S. My love got me the best Valentine’s gift ever. She bought a 99 Designs contest to my new book I’m working on. She had 122 potential covers to show me. Her, the kids and I poured over them all week. We just selected the winner. It’s nice. I got a ton of responses on my article about alpha readers.

When the time is right, I’ll reach out.