Here’s The 4-Step Framework I Use To Sell Almost Any Offer

I’ve sold everything from $4 ebooks to $150K consulting deals.

And no matter what I’m selling...

I use the same 4-step framework.

Here it is:

Step 1: Identify the pain.

What’s the biggest problem your prospect is facing right now?

Not what YOU think it is.

What THEY think it is.

Start there.

Step 2: Amplify the cost of inaction.

Most people know they have a problem.

But they don’t think it’s urgent.

So your job is to show them what happens if they DON’T solve it.

What does their life look like in 6 months? 12 months?

Paint that picture.

Make it real.

Step 3: Present the solution.

Now that they feel the pain...

You introduce your offer as the bridge.

The thing that gets them from where they are...

To where they want to be.

Be specific about HOW it works.

And WHY it’s different.

Step 4: Make it easy to say yes.

Remove friction.

Offer guarantees.

Break down the price.

Show them it’s a no-brainer.

And then ask for the sale.

That’s it.

Pain. Cost. Solution. Easy yes.

This framework works for emails.

Sales pages.

Webinars.

Sales calls.

Doesn’t matter.

Because it’s based on how people actually make decisions.

So if you’re struggling to sell...

Map your offer to this framework.

And watch what happens.