Fladlien's Theory of Persuasional Relativity

Einstein may be a genius but he could sell product like this

Relativity is a powerful persuasion tool I rarely see used. Value comes in one of two ways - (1) objective or (2) subjective. Scientists try to search for the objective truth, but we experience reality nearly 100% subjectively. I mean, when was the last time you've been in a wind tunnel to remove the variable of friction? 

Take where you're born - it heavily influences how you view the world. You take in the world relative to your surroundings. If you were raised with love and care, you probably consider the world safe. Raised in turmoil? The world seems scary. 

What about the price of something?

Many years ago, when I was coming out of being a monk, my friend Midnight took me to the movie theater. I hadn't been in one in probably 8 years. Neither Midnight nor I had much money to our names, so we had to be smart with what we would buy at the concession stands. Midnight opts for the large popcorn. His logic? It's only 20 cents more than medium, and you get twice as much! Forget the fact that it was $6. It was a deal. 

Considering we're 93 million miles from the sun, yet it gives us all we need, finding 1000 people to pay you $1000 seems insignificant. But if you look at it as "I've never gotten 1 person even to pay me $1000", then 1000 seems impossible.

Matter of perspective.

I was doing a training today for Product eClass, and someone asked me if they should do webinars being brand new. The thinking is, what can this person offer that already established businesses can't? 

My response:

who better to know someone's problems today than someone who just experienced them yesterday? 

Being new can be such an advantage. You have a fresh set of eyes. You're hungrier. You need the customer's results more to PROVE to the world you got the goods.

Take AI. I'm not going to spend countless hours mucking around with it. I don't need it that badly. Having experience is a disadvantage. The AI for me slows me down in what I do in my business right now. But if I were starting, I'd go to the far ends of the earth, looking over every rock to find every strategy I could to squeeze out every possible advantage the AI could give me - especially if I were broke. Now I shrug at it. Yeah, it's a million-dollar-plus opportunity. But I got plenty of those already. And I've been the tip of the spear on many other online revolutions. I'd rather you have it. Maybe we can then partner on it once you get the breakthrough. 

Compared to what!? 

That's what you should think when you look through your marketing and want to punch up the points you make. The price tag is expensive, but compared to what? Doing it alone seems at least as costly and not nearly as fun. It will take a while to see results. But compared to what? You've waited for the result; what's a few more months? Yes, there is a lot to learn… but compared to what!? You learned a whole language, much of it before five, without formal schooling and while being potty trained. 

When I first started in business, and things were tough, I'd think back to when I was 10, standing on my head naked to make weight for a wrestling tournament. I don't get it still, but my dad said you temporarily lose a few ounces if you stand on your head. I was tired and starving and beat up from the last two days of wrestling, so I took his word for it, and it worked. That was much harder than trying to create my first info product, putting together my first sales letter, or doing cold outreach in the early days. 

Think of what you struggle with in business now. I bet it's not even in the top ten list of the hardest things you've successfully overcome already. It makes it easier to look at it from that perspective, doesn't it?