A Pep Talk For Writers (And Me)
Ideas need to be fleshed out, tried, rehashed, adjusted, and proliferated, then observed to see if they can catch within the current time and context the idea was born.
It takes one hundred articles even to have a chance.
You’re on the right path - output quickly and consistently while you improve your voice and get more in touch with who you serve in your writing.
Themes will occur - points you come back to time and again. Work that material out as George Carlin did with his comedy. From time to time, you can do content audits to see what has the most promise. Soon, you can start interlinking themes together. You’ll be outputting all over the place.
It might take five years. Less if you’re lucky, more if you aren’t.
But this is your course - a path as good as any other. And you can be great at it and fulfilled from it. It’s the source through which everything else can flow - products, keynotes, lead generation, scale.
It doesn’t matter what you write day-to-day as long as you work to be excellent at it.
You can’t know what the breakthrough will be.
Instead, be delighted with its surprise when it occurs. You’re good at recognizing the opportunities when they pop out. It will probably come from a tiny, niched-down topic. Like Tony Robbins starting with phobia occurs and working his way up.
Don’t push it. Let it happen. Aggression is not the optimal strategy. Just ship daily and have faith; do the work and have faith.