A Million Dollar Lesson from 4 Subscribers
Wait, Tik Tok can be good!?
I finally did it - I let my 10 year old son make his Tik Tok account public. My rationale was it’s better to work with him through the challenges putting yourself out there can create vs. trying to shelter him from it.
He makes a lot of videos and I’m impressed with his creativity. He’s more dialed in on how to make videos than most of my clients are, and he can do things I can’t. I can learn from him.
In fact, I already have. A few Sundays back, my son decided to make some art to hang up on his walls. He worked hard at it, and after about two hours he came to show me what he did. One of his art pieces was a written thank you to all 4 of his Tik Tok subscribers - each username spelled exact.
Here is a kid so happy to have 4 people watch his stuff and here I am frustrated with my new attempts at social media - I “only” have 13k subscribers on YouTube right now. I’m focusing on what I don’t have - and feeling frustrated - and he’s grateful for what he does have.
Thanks Max. You help me better see my priorities. If we can impact just 4 new people a week, how far can we go? To get to the millions, you need the thousands. For the thousands, you need the hundreds. That core group who you could name one by one.
It’s a lesson I’m continuing to re-learn:
It takes longer than you think but then happens quicker than you can imagine.
You might start a new venture and have trouble even getting the attention of a few. But you work it hard over time and the skills it takes to truly capture those few then opens up the floodgates to the whole market. But many give up before they even get the few.
Let this help you solider on when it feels you’re struggling in the wilderness alone. You’re not. In fact, you’re closer than you think. Keep at it. With gratitude.